Marketing Strategies for Businesses Essay -- Business Marketing Essays

Marketing Strategies for Businesses Introduction: Samuel Whitbread established Whitbread plc in 1742, originally as a beer producing company. Since then, Whitbread has moved from strength to strength incorporating wider varieties of businesses under its wing with each growth. Today, Whitbread owns and operates some of the most popular business in restaurants, hotels and leisure and health. Beefeater Vision 'To make Beefeater the first choice as a great place to eat and drink.' The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase is situated just off junction 16 of the M4, beside the Hilton International. It has a 150 seater Beefeater restaurant, which is open all day from breakfast for overnight guests until evening dinner. For Beefeater to function efficiently and effectively the marketing team must analyse past performance and present trends, and attempt to predict the future in the form of marketing plan. There are a number of planning techniques and processes which have been used successfully, they are:  · SWOT analysis  · Marketing mix  · Boston matrix  · Ansoff strategy  · PEST analysis Objectives  · To comply with the task that has been set by the Beefeater manager. This is to identify the following objectives and present fresh new ideas for the business. This task will try to solve her problem of relatively low growth and boost sales to increase revenue.  · To identify the external forces influencing the competitive environment of the U.K. hospitality market.  · Identify the strengths and weaknesses of the Lydiard Beefeater through an internal audit.  · To identify the political, economic social and technological influences on the Lydiard, Swindon. ... ... of 35-44 yr olds, and 4% of 45+ yr olds agreed. 6% were "currently a meat eater but would like to become a vegetarian". 25% thought that is not "safe and healthy", rising to 34% in 15-24 yr olds. 36% of non-vegetarians would consider becoming a vegetarian if they felt animal farming was cruel. 82% felt that in the future there will be more vegetarians. 75% felt that in the future people will eat less meat. 80% claimed to prefer to buy food that is cruelty free and good for the environment These statistics clearly show that there needs to be a provision for vegetarian customers. The data however would need to be compared to more recent data to check validity and to identify any trends in the data such as cruelty to animals. Bibliography Customer questionnaire Advanced business www.Beefeater.co.uk www.ask.com