H M s Target Market Range Age Group Essay - 2157 Words

Hennes Mauritz (HM) is one of the largest clothing retailers worldwide. Their target market range age group is about 0-40 years old, but is most popular for those 15-30 years old. The brand reputation has achieved the assumption that their goal is to offer fashionable clothing at a reasonable price. Their clothing is always on trend, and sold at an affordable price from about $0.80 to $450. HM buys stock in large columns to keep prices affordable for their average consumer. They partake in many collaborations with designers and celebrities, such as, David Beckham, Alexander Wang, and the most recent, Kenzo, as well as many more. They have worked to achieve a quick and well established system with stores all around the world, and a large consumer variety. HM is regularly featured in respectable fashion magazines, such as Vogue and Elle. The following shows all of the countries a customer is able to shop from on the online website. With HM’s many strengths come many weaknesses. Although buying in large amounts keeps prices affordable, it can also lead to overstocking, and later the lowering of an already affordable price, as well as a lack of control over product production. Uncontrollably, their target customer base is highly affected by the changing macro economic conditions. They are new to the United States online store compared to their competitors (Gap, Zara, Forever 21). Their clothing is usually not original due to how they follow the trends of luxury brands onShow MoreRelatedContents. Introduction2. Definition Of Marketing2. Marketing1662 Words   |  7 PagesOrientation 2 Sales Orientation 3 Market Orientation 3 Marketing Process 3 Market Analysis 4 Selecting Target market 5 Marketing Mix overview 6 Implementation and Control 7 Strategy Control 8 Difference between Business and consumer Markets (B2B vs. B2C) 9 B2B (business-to-business) marketing 9 B2C (business to consumer) marketing 9 Comparison between HM and Zara 11 How Marketing Mix helps in achieving organisations objectives 16 Executive Summary 17 Current market situation analysis 17 Internal analysisRead MoreZara vs H M - Competitor Analysis1655 Words   |  7 Pages ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the worlds largest fashion group, which owns other fashion brands such as Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqà ¼e. It was founded in 1975 by Amancio Ortega, when he decided to expand his factory inRead MoreTesco 126 Marking Plan Of Uniqlo1583 Words   |  7 PagesThere are many global apparel clothing firms like UNIQLO, such as GAP, Inditex (ZARA), and HM which are the most competitive enterprise of UNIQLO (UNIQLO, 2017). UNIQLO’s goal is to overtake these companies on sales to become the best global apparel brand (Fast Retailing, 2017). In order to achieve the aim, UNIQLO has a three-pronged brand expansion strategy: 1. Actively developing international market 2. Establishing better digital-powered retailing chain 3. Building GU into a second pillarRead MoreZara - Marketing Research1034 Words   |  5 PagesTask 1 zara marketing research Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an exclusitivity , since only a few items are on display even though stores are plannedRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 Pages Hamp;M vs. SPLASH Marketing Term End Paper SUBMITTED BY: Group 3: Section B HARMAN GILL KRISHNA OZA LAVANYA PAPOLU PRIYANKA NARAYANAN SANDHYA KEERTHI VIPIN VISHAKHA NATANI VS. INTRODUCTION In this term paper we will compare two companies, Splash of Landmark Group and Hamp;M, two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggestRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesAnalysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in the world afterRead Moreï » ¿Case Study: ASOS 1569 Words   |  7 Pagesï » ¿Case Study: ASOS ASOS (As Seen On Screen) launched as an online retailer in 2000 and is now the UK s largest online fashion and beauty retailer. The company now has over 35,000 branded and own label products available. ASOS has websites targeting the UK much of Europe, USA, and Australia and ships to over 190 other countries from its central distribution centre in the UK. ASOS has been increasingly successful through marketing their products and brands online without the facility ofRead MoreHM Entering Australia2778 Words   |  12 PagesMauritz (HM) was first established in 1947 and have since expanded internationally and currently operate in 34 countries (HM, 2009). As HM continues to expand every year, the following report has chosen Australia as the new market, where analysis has been conducted to provide HM with recommendations of which market entry method they should adopt and the threats and issues they must overcome to be able to succeed. 1.0 - Country Analysis – Australia For the purpose of this report HM (HennesRead MoreB2b Decision Buying Process : Business1614 Words   |  7 Pagesthe influence can be seen in Figure 2 in the Appendix. In a few ways, both B2B and B2C markets are similar in influence however the main difference is seen in the buying unit, the types of decisions made and the decision process (Kotler, 2012, p. 192). In the B2B environment, one can see that the marketing mix, which will be discussed later on, and also other stimuli under the name PESTLE affect the business market. The PESTLE stimuli can be referred to as the political, economical, social/culturalRead MoreHM Company Analysis Essay7159 Words   |  29 Pages3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving to ever faster incorporate catwalk design to high street stores, with strong competition within an oligopoly market. The ever increasing speed of product supply within the industry